Read Return to the Little Kingdom: Steve Jobs, the Creation of Apple, and How It Changed the World by Michael Moritz Online


In 1984, The Little Kingdom: The Private Story of Apple Computer told the story of Apple's first decade alongside the histories of Steve Jobs and Steve Wozniak. Now, completely revised and expanded, Return to the Little Kingdom is the definitive biography of Apple and its founders from the very beginning Moritz brings readers inside the childhood homes of Jobs and WozniakIn 1984, The Little Kingdom: The Private Story of Apple Computer told the story of Apple's first decade alongside the histories of Steve Jobs and Steve Wozniak. Now, completely revised and expanded, Return to the Little Kingdom is the definitive biography of Apple and its founders from the very beginning Moritz brings readers inside the childhood homes of Jobs and Wozniak and records how they dropped out of college and founded Apple in 1976. He follows the fortunes of the company through the mid-1980s, and in new material, tracks the development of Apple to the present and offers an insider's profile of Jobs, whose genius made Apple the powerhouse it is today Required reading for everyone who's ever listened to music on an iPod, Return to the Little Kingdom is timely and thorough, and the only book that explains how Steve Jobs founded the company that changed our world....

Title : Return to the Little Kingdom: Steve Jobs, the Creation of Apple, and How It Changed the World
Author :
Rating :
ISBN : 9781590202814
Format Type : Hardcover
Number of Pages : 352 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Return to the Little Kingdom: Steve Jobs, the Creation of Apple, and How It Changed the World Reviews

  • Sharon
    2019-03-10 18:07

    This book is a great revisit to the 70s for me. Not many people know or even remember that Apple sold memory boards during the days of the Home Brew Club movement in now Silicon Valley first in the Byte Shop of Palo Alto and I was the person who sold them. I went to Jobs' family garage and picked them up (and occasionally experienced Jobs and Woz do their relationship thing - at times not a pretty sight) when I had orders -- all part of the emerging small computer world of the 70s. I keep to myself my personal opinion of the now famous and infamous Jobs -- but just know I didn't end up one of the first millionaires out of the deal! If you want a great history of Apple, and the early days of a "computer for everyone", very well written by the way, you'll like this book.

  • Abdias Queiroz
    2019-03-05 17:18

    Um livro que trás sentimentos saudosistas para aqueles que viveram na década de 70/80. Conta a história do surgimento da Apple com muitos detalhes e Steve Jobs não é o protagonista. O livro enfatiza os bastidores, intrigas, problemas pessoais e caracteriza bem cada um dos grandes nomes da empresa. Não tenho capacidade de dizer se todas as informações contidas no livro são 100% verídicas e imparciais, mas ainda assim é um prato cheio para aqueles que querem conhecer com mais detalhes a Apple até a década de 90.

  • Herve
    2019-03-11 17:14

    After reading The Apple Revolution, I discovered Return to the Little Kingdom, subtitled How Apple and Steve Jobs Changed the World. It’s not just another book about Apple for 2 reasons: it was written in 1984 so when Apple, Inc was still Apple Computer, Inc and it was written by Michael Moritz, then a journalist at Time Magazine, but today one of the most famous venture capitalists, with investments in Yahoo and Google, just to mention two, although I must add that he has “a rare medical condition which can be managed but is incurable” and a result, he stepped back as managing director of Sequoia Capital.It’s not that it adds a lot to the Apple Revolution, so no need to read both. Now, there are (very) interesting lessons, the best for me was probably in the Epilogue: “In 1984, faced with the challenge of managing a fast growing company in an increasingly competitive business, the board of directors were faced with the most important task that confronts any board: selecting a person to run the company. [...] Only in retrospect have I come to understand the immense risk associated with hiring an outsider. [...] It is not an accident that most of the great companies of yesterday and today have, during their heydays, been run or controlled by the people who gave them life. [...] The founder, acting with an owner’s instincts, will have the confidence, authority and skills to lead. [...] Experience is of little use in a young, fast-growing company in a new business that has a different pulse and unfamiliar rhythm. Experience is the safe choice, but often the wrong one.”Moritz gave also some details about employee shares. Here are the things I learnt: Both Jobs and Wozniak initially had 8’320’000 shares which they paid $2’654.48 so a price per share of $0.00032 in March 1977. Then Markkula bought the same 8’320’000 shares but for an amount of $91’000 so a price per share of $0.01094 in November 1977. The three of them were called the Promoters of the company. Then shares were sold to employees 1’280’000 to Michael Scott at a price per share of $0.01 in November 1977 and again 1’920’000 at $0.09 in August 1978. 800’000 to Frederick Holt at $0.01 in November 1977 and again 960’000 at $0.09 in August 1978. Same with Gene Carter, 160’000 to Gene Carter at $0.09 in June 1978 and 160’000 to at $0.09 in January 1979. It should be noticed that employees were ranked as#1 Stephen Wozniak#2 Steven Jobs#3 Mike Markkula#4 Bill Fernandez had no share#5 Frederick Holt#6 Randy Wiggington (no info on his shares)#7 Mike Scott – CEO#8 Chris Espinosa had no share#9 Sherry Livingston, first assistant, had shares#10 Gary Martin – Accounting#11 Don Bruener had no share#12 Dan Kottke had no share#13 John Draper#14 Mike Wagner#15 Donna Whitner#16 Wendell SanderUnknown Gene Carter had 320’000 sharesUnknown Jim Martindale#34 Elmer Baum had no shareJobs was so competitive, he did not like to be #2, so he asked to be #0! Buit Scott refused. Scott gave himself his number as a reference to 007!Wozniak sold some stock to Fayez Sorfim, Richard Kramlich and Ann Bowers (Noyce’s wife). In the summer of 1979, Apple sold a total of $7M if existing shares are counted. Markkula and Jobs sold about $1M each. The “Wozplan” enabled some people including employees who had no shares so buy some of his.

  • Nicholas Piva
    2019-02-18 14:03

    Apple started in a garage with the ingenious marketer Jobs along with his brainiac partner, Wozniak. If you want an in-depth synopsis of the book - read this book. My objective is to retell the novel facets this book has offered me. Not many authors shed light on the primordial stages of a company by actually being there. Moritz started this book the same time the company started; he gives us an insight from literally being there and doesn't have to rely solely on books of the past because he is witnessing history. I always found Jobs to be an inspiration, somebody to look up to. He was always a loner as a kid (in a good way), choosing to live life on his own terms. He had a completely repugnant view with adherence to conventional wisdom; he was the odd duck. His idiosyncrasies were quite diverse, ranging from his atypical diets to his preference on personal hygiene. Although, I am repulsed by some of his quirks, I admire his audacity to carry what he believes to be right. He doesn't question his intuition because of the masses opinions. Money changes people, most of the time. That is an ubiquitous truth, however for Jobs, that veracity did not quite resonate. Steve did not feel money had to change his lifestyle, he was actually averse to the pervasive luxuries life had to offer. Most people in Apple, who had the privilege of stocks and options pandered themselves with the best tangible items life has to offer. Especially Wozniak, Woz grew apart from Apple and was liberal in his spending. That is another reason I revere Jobs, not many people can handle an increase of wallet size and still possess the same vantage point on lifeIn 1977 Apple was initially funded by private venture capitalists - without this funding, Apple would not have existed today. Back then, many companies revolved around the semiconductor/new-technology sector. Virtually any business who received money for production and marketing could become something in that sector. Without money, Apple wouldn't be here today. That is why being a venture capitalist, whether for a company or for yourself is profound way of accruing riches with not much work. By speculating on future companies, and investing in their primordial stages, especially pre-IPO you can become fantastically rich; a potential twenty-fold, as Peter Lynch would say. Steve Jobs had gotten dismissed from his position as chairman in the company and was told to leave. He sold all his stock but one share; and do you think that affected him negatively? Yes. But he had the innate chutzpah to overcome the most formidable obstacles. He stayed in the valley and bought Pixar, which became one of the best motion picture companies in the world. And he started another company called NexT, and in a remarkable turn of events, Apple bought NexT and the technology Jobs developed at NexT is at the cornerstone to Apple's hitherto Renaissance. Steve Jobs is a legend, from his innately conspicuous idiosyncrasies to his unmatched enthusiasm for what he is doing.

  • David Kopec
    2019-02-21 11:19

    Return to the Little Kingdom is a reprint (with the addition of a short prologue and 2010 epilogue) of the first comprehensive history of Apple Computer, originally published in 1984 as The Little Kingdom. If you have read any later books on Steve Jobs or Apple, it is highly likely that The Little Kingdom served as source material for the later work. It reads as authentic and authoritative. Moritz, who went on to become a famous venture capitalist, had unique insight into the company, since he was granted access by Steve Jobs to serve as a sort of corporate historian during the development of the Macintosh in 1982.Of the many books about Apple, The Little Kingdom (and therefore Return to the Little Kingdom) provides perhaps the best coverage of the company's early history (1976-1983). Moritz's prose is heavily infused with quotes from the primary players. And one must keep in mind that he was writing about Apple's early history when it was current events, unlike more recent accounts. He covers the personal history of Wozniak and Jobs through the founding of Apple and then has the luxury of spending two hundred pages just on the period from 1976 to 1983. This allows for the kind of detail that more recent books gloss over. Further, players typically treated as background noise, like Mike Scott, Mike Markkula, and Rod Holt are given their fair due in The Little Kingdom, unlike in more Woz & Jobs centric volumes.Don't be fooled by Return to the Little Kingdom's new title and cover promotions. This is a 1984 book repackaged with a frankly lackluster prologue & epilogue. However, it's still worth reading as an authoritative source of early Apple history. Further, because of the author's unique access, contemporaneous writing, and narrower focus, it tells a better story of the period than any other Apple book. (Return to) The Little Kingdom is a well written book that provides real insight into Apple and its founders.

  • Mark Johnson
    2019-03-10 11:31

    I got this book on my Kindle the evening Steve Jobs passed away and found it to be such a bittersweet read with so much that resonated for me. I became an Apple fanboy in the early 80's and was an early adopter of Macintosh technology starting with the 512 Mac. Ten years later an Apple research group discovered the work I was doing with graphics for litigation and hired me to make a commercial aimed at lawyers. I moved to silicon valley in 1993 to marry a marketing director for Apple and got a contract representing Apple at the MTV Beach House on Long Island in 1994. Thus, Apple has been interwoven in my life in so many ways and I mark a lot of events in my life in terms of highs and lows with Apple. I remember as though yesterday the misfire of Sculley's leadership and the almost terminal stewardship of Gil Amelio. Of course, Steve's return will forever be the stuff of legend (and this book only deals with it in 20-some pages added as an afterthought). What this book does do so very well is flesh out and recreate the origins of Apple and the extraordinary personalities of Jobs, Wozniak and the rest of the pantheon that created the company that has evolved into the magnificent corporation we know today. Moritz paints portraits that do not gloss over the flaws and foibles that were endemic in the early days. For anybody who has lived in silicon valley I would give this book a five star rating. It's certainly very much worth reading by anyone else, but it truly is rooted in the culture and the times of the valley in the 70's and early 80's.

  • Matt2015
    2019-03-05 17:08

    I enjoyed the book but I was genuinely disappointed with it. The book was originally written in the mid 80's and an Epilogue added a few years ago. The title is almost a total misnomer. It is not a biography of Steve Jobs, it is mostly about Apple's early life until the sacking of Jobs. It deals little or nothing with how it changed the world! The epilogue, of about 20 pages, vaguely tracks the interim without Jobs, and the return of Jobs and his impact (in a cursory way). I was given the book as a gift, and I expected that at least 50% would be focussed on the Apple recovery. The early years were very well covered but interspersed with nonsensical conversations from a more modern era (no dates given), and their accuracy questionable. They gave a great view on the chaotic start, but also of the chaotic style of management, particularly that of Jobs. There is no clue given as to why he was able to turn things around. Overall it's a good book, but it leaves too much unsaid.

  • Charles
    2019-02-25 12:17

    The book is not really an updated version. It's the same content as the Little Kingdom except it added Introduction and Epilogue. The story itself is also too outdated. It might have been a fascinating read in the 80's. Besides, if you want to know more about Steve Jobs, you will be disappointed. It focuses too much on how Apple Computer was founded way back in the late 70's. But it had one of the most memorable quotes on Steve Jobs. "He was always walking around barefoot. He was one of the freaks on the campus. The thing that struck me was his intensity. Whatever he was interested in he would generally carry to an irrational extreme. He wasn't a rapper. He would stare into their fucking eyeballs, ask some question, and would want a response without the other person averting their eyes. - Robert Friedland on Jobs" - Robert Friedland on Jobs

  • Robert Linnemann
    2019-03-20 18:21

    This was an entertaining read but the writer lacked technical prowess. The newest version has an extra prologue and epilogue and made some mistakes explaining some things. For example he said the original iPod was based on Unix while the truth is that it was based on bought technology (Portal player) not at all related to unix. He also mentioned that the A4 processor was entirely Apple tech which is actually ARM tech.It also ended on a horrible note mentioning Woz's US fest which was a total failure. A conclusion chapter was desperately needed in the original book and the epilogue was a gloss-over and a bit revisionist.I can't expect writers to actually know anything about computers or programming. In all I liked this book. It was written in 1984 by a technical illiterate.

  • Razvan Zamfirescu
    2019-03-17 12:23

    Asta nu mi-a plăcut deloc. Plictisitoare, prost scrisă, neinteresantă, un colaj de calităţi de care ar fi trebuit să fug mâncând pământul.Autorul, un jurnalist care în altă viată şi-ar fi dorit să fie André Gide, spune istoria înfiinţării companiei Apple până în momentul în care lucrurile încep să devină interesante. Nu am aflat nimic de aici nici despre Jobs, nici despre Apple. O să încerc biografia autorizată şi apariţia nouă – Apple după Steve Jobs – poate voi avea mai mult noroc.De ce 2 stele – pentru că s-a străduit, totuşi, să facă muncă de cercetare.

  • Nic Brisbourne
    2019-02-21 17:14

    "This is an interesting history of Apple - two memorable but inconsequential takeaways:1) Steve Jobs didn't like the name Apple and only went after a long period of failing to come up with a better idea2) Steve used to relieve his fatigue by massaging his feet in the flush of a toilet bowl..It is also an interesting story of how some brilliant founders were helped by high quality angels to grow their company through at an almost unbelievable rate, and then how the 'professional' management lost touch with what it was that made Apple special and the company foundered until Jobs returned."

  • Yashwanth K
    2019-02-22 13:06

    After the success of Apple Inc, its really difficult to find books which look at the company in a realistic manner without succumbing to the aura. this is one such book. it is so because it was written during 1980s and the author is one who followed the company for decades.Jobs doesnt come off as the wonder kid who could do no wrong. The contribution of Mike Scott and Holt are recognized. Wozniak comes off a little bad at the end of the book. It would have been better to have named the book "Creation of Apple".

  • Lee
    2019-03-03 11:21

    There wasn't too much detail of the technical innovations for me, but there was too much detail on the marketing and advertising. Switches often between the history leading up to Apple's first computer and the history leading up to the Macintosh, drawing some interesting parallels. On the other hand, the history leading up to the iPod is covered quickly in the epilogue. A surprising amount of profanity for such a book, in the quotes from various participants in the history.

  • Azmir Ismail
    2019-02-26 19:28

    An interesting read on the beginnings of Apple. It does not solely focus on Jobs / Woz, but other characters that contributed to the birth and early going-ons at Apple. I do get the impression that the developments were influenced by the time they were in .. the 70s where there was a lot of going on everywhere around that time in the area where they were. Recommended especially for Apple afficonados, as it shows some parts of the Apple culture that still exists today :)

  • Tim Telcik
    2019-03-10 19:08

    If you want to learn the origins of Apple and some of the history of Silicon Valley, this is a book worthy of consideration. So many thing happened to raise Apple from the garage to the monster corporation it is today. This book turned up many factoids and nuances lost by other books, including the official Steve Jobs biography. To top it off, Michael Moritz is a good historian and wrote an engaging book.

  • Solor
    2019-03-06 15:08

    Apple Computer Inc.; Year Zero. This is a well informed and written story of the origins of one of the most extraordinary story of American Capitalism. The aloof geniuses of the two Steves, Wozniak and Jobs, combine to take a vision from a suburb garage to the whole world and create a brand that is possible the most successful ever.

  • Beto
    2019-03-02 17:16

    I like to understand how things get started and how they grow. This books gives that insight of the era and the simplicity and naiveness of starting an industry where no rules applied only common sense. This book also provides answers to some of the questions that the official biography left out. I was surprised how close they where in terms of facts.It's not dated it's history!

  • Michael Quinn
    2019-03-15 14:03

    Learnt a few things about the early days of Apple.The Apple I wasn't much of a hit at the Homebrew Computer Club.Steve Jobs wasn't behind every myth in the early days of Apple. The whole management team was probably more involved than Steve.Lots of other little things. I definitely know more now than when I started this.

  • Thomas
    2019-03-09 18:09

    Not quite as good as Jobs by Walter Isaacson, this is a quick biography on Apple.I enjoyed hearing about the history of the Bay Area prior to Apple and how companies like Lockheed Martin and Fairchild set up shop here, leading to a proliferation of engineers and infrastructure for engineers such as parts stores, hobbyist groups, and high school classes.

  • Jay Robinson
    2019-03-01 13:22

    This author is rather verbose and sesquipedalian, but I enjoyed the exclusive insights into the world of Apple. This book had the original scoop on folklore stories like those in Pirate of Silicon Valley. Considering I've heard these tall tales again and again, the most interesting fact to me was that Steve Jobs flushes his bare feet in the toilet when he needs to destress. (

  • Ben Scott
    2019-03-20 19:06

    this was an OK bookif you want a good bit of adviceread the part where they are building computers in their garage its cool, the rest is dull its all from the perspective of the author (someone who invests in tech firms)

  • Janet C.
    2019-03-17 17:23

    The more I learn about Steve Jobs the more amazed I become. He was an incredibly brilliant individual and the world might not be where it is today technologically speaking if it weren't for his contributions. Another great read for me!

  • Sean
    2019-03-17 19:20

    Another very nice history of the early days at Apple. Focusing more purely on the company than on Steve Jobs, there are some nice stories in here. Also some very interesting tidbits on how Apple was financed, who its early investors were, etc.

  • Nida
    2019-03-03 16:16

    no chance against Walter Isaacson - Steve Jobs

  • Atila Demirkasımoğlu
    2019-02-21 19:10

    Türkçe çevirisi çok başarısız. İş bankasına yakışmamış.

  • Aneesha
    2019-03-18 19:06

    I hope it is as interesting as the author claims. This is the most BORING book I have ever read in my life

  • Harish B
    2019-02-19 17:27

    This book is a comprehensive chronicle of the formative years of Apple. The non-linear narrative of the author sometimes make the reading difficult. Interesting but not an easy book to read.

  • Jeff
    2019-03-09 11:17

    Didn't really like this one, it is about how Apple computers was founded and the corporate culture in the 80's (?).

  • Julie
    2019-03-12 11:24

    This book was not what I thought it was be. I was as dry and excting as reading an owner's manual. I didn't even finish it. If you are suffering from insomnia, this would be a great book for you.

  • Nicholas Moryl
    2019-03-07 15:03

    Moderately insightful book about the early days of Apple